Photo by Adrian Umpierrez
Bringing New York together over bagels.
Rollin Bagels is a New York bagel cart and truck with ambitions beyond its daily route. Slow Construct joined as its fractional brand and marketing director, developing the brand through creative campaigns, partnerships, and gatherings that connect it with the city’s neighborhoods and communities.
OUR ROLE
Marketing & Brand Leadership · Brand Identity · Website · Social Strategy · Creative Campaigns · Brand Partnerships · Event Programming
BUILDING PARTNERSHIPS AROUND CITY LIFE
We developed collaborations with Oura Ring, Nike, Runna, and Coffee Meets Bagel, alongside activations on Fifth Avenue and in the West Village. From running events to neighborhood gatherings, the work gave brand partners a physical presence in the city and a shared experience to build content around.
CREATING OUR OWN COMMUNITY
We produced the Race of All Run Clubs, bringing together 85+ runners from 20 clubs for a 5K and post-race gathering. Brand identity, photography, social content, and a refreshed website connected these experiences to Rollin’s wider story, now known for its partnerships with fitness, fashion, and lifestyle brands.
RESULTS
Rollin Bagels expanded its role in New York’s running, food, and neighborhood culture. Partnerships created opportunities for commissioned activations, while original programming gave the brand its own community to convene.
Want to collaborate? hello@slowconstruct.com
BY THE NUMBERS
· 180,000+ online impressions in 90 days
· 400 signups at Coffee Meets Bagel activation
· 10+ wedding bookings