Bringing curbside EV charging into everyday city life.
it’s electric installs curbside EV chargers powered by nearby buildings. Slow Construct joined as its growth marketing partner to introduce the service to urban drivers and build demand as the company expanded into new cities.
OUR ROLE
Growth Strategy · Campaign Messaging · Creative Assets · Meta & Google Ads · Audience Research · Performance Reporting
MAKING THE UNFAMILIAR FEEL SIMPLE
We shaped campaign messaging around the everyday convenience of charging where you already park. We provided creative direction for a brand showreel and static images, with creative and targeting reflecting each city’s neighborhoods, driving habits, and stage of EV adoption.
FROM AWARENESS TO ACTION
Following comprehensive research into OOH, UGC, email marketing, website audit, and other marketing approaches, we landed on paid media and coordinated Meta and Google Search to introduce the service and reach drivers actively looking for charging options. Ongoing testing, creative iteration, and reporting guided adjustments to audiences, messaging, and spend.
Photography courtesy it’s electric
RESULTS
The campaigns built awareness and subscriber growth across two urban markets, while establishing a repeatable approach to local targeting and communications for future expansion.
Want to collaborate? hello@slowconstruct.com.
IN 90 DAYS
· 320,000+ paid campaign impressions
· 150+ pages of research, insights + reporting
· Three city launches