Introducing a new way to design in 3D.
illoca is building Plamo, an agentic 3D modeling tool for architects, engineers, and designers. Slow Construct joined as a fractional Head of Marketing to connect product positioning, launch communications, and community as the company brought Plamo to market.
OUR ROLE
Fractional Marketing Leadership · Positioning · Launch Strategy · Content Strategy · Email Marketing · Community Programming · Paid Media
THE LAUNCH
We shaped Plamo’s launch around vibe modeling, giving an emerging approach to 3D design a clear narrative. An ongoing campaign brought together product demonstrations, founder communications, creative content, email, and live programming.
BUILDING MOMENTUM
Beyond the launch, we established recurring content and onboarding communications, developed the illoca Shapers community strategy, and supported webinars and international programming, from a product launch party in Williamsburg to a vibe modeling meetup in Tokyo.
RESULTS
Plamo launched publicly in beta with a coordinated content strategy, earned coverage, and paid media campaign. illoca gained a repeatable framework for communicating product updates and engaging its design community.
Want to collaborate? hello@slowconstruct.com
IN 90 DAYS
· 400,000+ online impressions
· 190% follower growth
· 450 rsvp’s across all events