Photo by Laurian Ghinitoiu
Leading global communications across 50+ active projects.
As Senior Communications & PR Manager at BIG, Jesslyn Guntur helped bring the studio’s architecture into public conversation through global communications, project launches, and cultural programming. For one of those years, she independently led the entire communications function, overseeing more than 50 active projects worldwide. This period included the openings of CopenHill in Copenhagen, The Twist museum in Norway, and more, translating their architectural ambitions into stories for international press and public audiences.
IN-HOUSE ROLE
Jesslyn Guntur, Senior Communications & PR Manager (2017-2021)
SCOPE
Communications Strategy · Global Media Relations · Project Launches · Client Relations · Social Media Strategy · Exhibition Production · Publishing · Crisis Communications
GLOBAL LAUNCHES & PRESS CONFERENCES
Jesslyn brought together launch narratives, international press, photography, and interviews to introduce the studio’s work to wider audiences. She organized press conferences, directed creative material, managed media and client relations, and arranged interviews with journalists and architecture critics, from The New York Times to National Geographic, and more.
MAKING THE WORK TANGIBLE
For the firm’s monograph and namesake exhibition Formgiving, Jesslyn led project coordination and production at the Danish Architecture Center, bringing together project narratives and architectural models into a sold-out opening reception. She also coordinated text, imagery, and photography for the accompanying TASCHEN monograph, collaborating with the founder, graphic designer, and writer.
The Formgiving exhibition at the Danish Architecture Centre in Copenhagen welcomed over 150,000 visitors.
The 700+ page catalogue published by Taschen.
RESULT
Communications became a stabilizing layer across a rapidly scaling practice. In 2020, BIG received over 27K global media mentions and 38.2B in reach, with sustained growth across digital platforms and over 100 interviews conducted. More importantly, the work established a consistent narrative framework, allowing complex architectural ideas to circulate with impact and cultural relevance.
Want to collaborate? hello@slowconstruct.com
